1. Introduction
These Terms of Service ("Terms") govern your access to and use of John's Umbrella Mart ("Service," "we," "our," or "us"), a business messaging and support service that integrates with the WhatsApp Business Platform.
By using John's Umbrella Mart, you agree to these Terms. If you do not agree, you must not use the Service.
2. Description of the Service
John's Umbrella Mart allows businesses to connect internal business systems with WhatsApp Business Platform features, including:
- Sending and receiving WhatsApp messages.
- Handling WhatsApp webhook events.
- Managing automated customer support workflows.
- Linking WhatsApp conversations to customer contacts, CRM leads, sales orders, invoices, support tickets, appointments, and other business records.
- Sending approved WhatsApp message templates where applicable.
- Monitoring delivery statuses and message failures.
3. User Responsibilities
You are responsible for your use of John's Umbrella Mart and for all messages, campaigns, automations, templates, files, and content sent through your connected WhatsApp Business Account.
You agree to use the Service only for lawful, authorized, and legitimate business communications.
4. Prohibited Uses
You must not use John's Umbrella Mart to send, support, promote, or facilitate:
- Spam or bulk unsolicited messages.
- Harassment, threats, abuse, intimidation, or hateful conduct.
- Illegal, fraudulent, misleading, or deceptive content.
- Phishing, malware, scams, or impersonation.
- Unsolicited marketing or promotional messages without proper opt-in consent.
- Content that violates applicable laws, regulations, or third-party rights.
- Content that violates WhatsApp, Meta, or our service policies.
- Messages to users who have opted out, blocked the business, or withdrawn consent.
- Unauthorized scraping, harvesting, or misuse of phone numbers.
- Attempts to bypass WhatsApp template approval, quality controls, rate limits, or enforcement systems.
5. WhatsApp and Meta Policy Compliance
You must comply with all applicable WhatsApp and Meta rules, including:
- WhatsApp Business Terms.
- WhatsApp Business Messaging Policy.
- WhatsApp Commerce Policy.
- Meta Platform Terms.
- WhatsApp Business Platform technical requirements.
- Any additional rules applicable to message templates, opt-ins, commerce features, regulated goods, customer support, and marketing communications.
You are responsible for ensuring that your products, services, message content, message templates, and customer interactions comply with WhatsApp's Commerce Policy and Business Policy requirements.
6. Consent and Opt-In Requirements
You must obtain all required consents before sending WhatsApp messages to users.
This includes ensuring that:
- Users have agreed to receive WhatsApp messages from your business.
- The purpose of messaging is clearly disclosed.
- Marketing or promotional messages are sent only where legally permitted.
- Users are given a clear way to opt out.
- Opt-out requests are honored promptly.
7. Message Templates and Automated Messages
Where WhatsApp requires approved message templates, you are responsible for submitting accurate, compliant templates and using them only for their approved purpose.
Automated messages, chatbots, routing rules, and internal workflow automation must not be used to mislead users, hide the business identity, avoid opt-out requests, or send prohibited content.
8. Reliance on Meta and WhatsApp Infrastructure
John's Umbrella Mart depends on Meta's WhatsApp Business Platform, WhatsApp APIs, WhatsApp webhook delivery, Meta account permissions, phone number registration, message template review, quality ratings, and platform availability.
We do not control Meta's infrastructure, delivery systems, policy enforcement, template approval decisions, account restrictions, pricing, availability, outages, or message delivery outcomes.
9. Limitation of Liability for Message Delivery
To the maximum extent permitted by law, we are not liable for:
- Failed, delayed, blocked, or undelivered WhatsApp messages.
- WhatsApp API downtime, errors, restrictions, or changes.
- Meta or WhatsApp account suspension, number restrictions, or policy enforcement.
- Message template rejection or delayed approval.
- Loss of business, revenue, customers, goodwill, or data caused by WhatsApp delivery issues.
- User opt-outs, blocks, spam reports, or quality rating reductions.
- Errors caused by incorrect system configuration, invalid phone numbers, expired tokens, or misconfigured webhook settings.
10. Customer Data and Privacy
Your use of John's Umbrella Mart is also governed by our Privacy Policy. You are responsible for ensuring that your own privacy notices and customer communications accurately explain how you collect and use WhatsApp phone numbers, message content, and related customer data.
11. Account Access and Security
You are responsible for maintaining the security of your business system account, Meta Business Account, WhatsApp Business Account, access tokens, API credentials, and authorized users.
You must immediately notify us if you suspect unauthorized access or misuse.
12. Suspension and Termination
We reserve the right to suspend, restrict, or terminate your access to John's Umbrella Mart if we reasonably believe that:
- You violated these Terms.
- You violated WhatsApp, Meta, our service, or applicable platform policies.
- You sent spam, harassment, illegal content, or unsolicited marketing.
- Your use creates security, legal, compliance, or reputational risk.
- Meta or WhatsApp restricts, disables, or suspends your account, number, templates, or messaging access.
- You fail to cooperate with abuse investigations or data deletion requests.
Termination may result in loss of access to WhatsApp messaging features, webhook processing, automation settings, and related integration functions.
13. Service Changes
We may update, modify, suspend, or discontinue parts of John's Umbrella Mart as needed to maintain compatibility with internal business systems, Meta, WhatsApp Business Platform APIs, policy changes, security requirements, or business needs.
14. Disclaimer
John's Umbrella Mart is provided on an "as is" and "as available" basis. We do not guarantee uninterrupted service, error-free operation, message delivery, template approval, or continued availability of WhatsApp Business Platform features.
15. Indemnification
You agree to indemnify and hold us harmless from claims, damages, penalties, losses, liabilities, and expenses arising from:
- Your misuse of John's Umbrella Mart.
- Your violation of these Terms.
- Your violation of WhatsApp, Meta, or our service policies.
- Your violation of privacy, marketing, consumer protection, telecommunications, or data protection laws.
- Your messages, templates, campaigns, or customer data practices.
16. Governing Law
These Terms are governed by the laws applicable to the business operating John's Umbrella Mart, unless otherwise required by mandatory local law.