1. Introduction
John's Umbrella Mart ("we," "our," or "us") is a business communication service that connects customer operations with the WhatsApp Business Platform. The service allows businesses to send and receive WhatsApp messages, automate customer support workflows, process WhatsApp webhook events, and manage customer communications across connected internal systems.
This Privacy Policy explains how we collect, use, store, share, and protect personal data when you interact with a business using John's Umbrella Mart through WhatsApp.
2. Information We Collect
When you communicate with a business through WhatsApp using John's Umbrella Mart, we may collect and process the following information:
WhatsApp Contact Information
We collect your phone number, WhatsApp sender ID, display name if available, and related WhatsApp identifiers required to send, receive, and route WhatsApp messages.
WhatsApp Message Content
We collect the message content you send or receive through WhatsApp. This may include text messages, message templates, replies, attachments, media references, timestamps, message IDs, delivery statuses, and conversation metadata.
Business Records
Because John's Umbrella Mart is connected to internal business systems, WhatsApp messages may be linked to customer records, CRM leads, sales orders, invoices, support tickets, appointments, or other service records used to support your request.
Technical and Webhook Data
We collect technical data needed to operate the WhatsApp integration, including webhook payloads, message IDs, API responses, delivery receipts, failed message logs, event timestamps, IP logs, and diagnostic data.
3. How We Use Your Information
We use your information to:
- Send and receive WhatsApp messages between you and the business you contacted.
- Provide automated customer support, order updates, appointment confirmations, service notifications, and FAQ responses.
- Store conversation history in internal business systems for customer service and business recordkeeping.
- Troubleshoot WhatsApp message delivery issues, webhook errors, and integration problems.
- Detect spam, abuse, unauthorized access, or policy violations.
- Comply with applicable legal, regulatory, and platform requirements.
We do not sell your phone number or WhatsApp message content.
5. Data Storage and Retention
We store WhatsApp-related data for the following periods:
- Message content and conversation history: retained for up to 30 days for troubleshooting, support, and audit purposes, unless the connected business configures a longer lawful retention period in its internal systems.
- Webhook logs and technical diagnostics: retained for up to 30 days.
- Customer records linked inside internal systems: retained according to the business's configured retention settings and legal obligations.
- Deletion request records: retained only as long as necessary to confirm and document completion of the request.
After the retention period expires, data is deleted, anonymized, or securely archived where legally required.
6. Security Measures
We use reasonable technical and organizational safeguards to protect WhatsApp data, including:
- HTTPS/TLS encryption for data transmission.
- User access controls for connected internal systems.
- Role-based permissions where configured across those systems.
- Secure handling of WhatsApp API credentials and access tokens.
- Logging and monitoring of WhatsApp webhook and API activity.
- Restricted access to message content for authorized personnel only.
- Regular review of integration settings and security configurations.
No system can be guaranteed to be completely secure, but we take reasonable steps to reduce unauthorized access, loss, misuse, or disclosure.
7. Automated Processing
John's Umbrella Mart may automatically process incoming WhatsApp messages using workflow automation, webhook handlers, automated routing rules, customer support bots, message templates, and predefined business logic.
Automated responses may be used to answer common questions, send order updates, create support tickets, or route your message to a human agent.
8. User Rights
Depending on your location and applicable law, you may have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or outdated information.
- Request deletion of your phone number, WhatsApp message history, and related records.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent.
- Request a copy of your data where legally required.
To exercise these rights, contact us at:
Please include your WhatsApp phone number and enough information for us to identify your records.
9. User Consent and WhatsApp Communications
By sending a message to a business through WhatsApp, opting in to WhatsApp notifications, or continuing a WhatsApp conversation with the business, you understand that your phone number and message content may be processed through the WhatsApp Business Platform and John's Umbrella Mart.
You may stop receiving WhatsApp messages by replying with a standard opt-out phrase such as "STOP", where supported, or by contacting the business directly.
10. Third-Party Services
John's Umbrella Mart relies on third-party services, including:
- Meta / WhatsApp Business Platform for WhatsApp messaging.
- Business application, database, and record-management systems used to operate the service.
- Hosting, database, and infrastructure providers used to operate the service.
These providers may process limited data only as needed to deliver the service.
11. Children's Privacy
John's Umbrella Mart is intended for business communications and is not directed to children. We do not knowingly collect personal data from children through this WhatsApp integration.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updated versions will be posted on our website or made available through the application. The "Last Updated" date will indicate the latest revision.